Coloração é ruim para os cabelos?

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É de senso comum que toda coloração, por ser uma “química”, faz mal para os cabelos. Mas isso não é verdade. Existem  no mercado as colorações direcionadas para o grande público, que são de venda livre, encontradas em farmácias e lojas do ramo. E existem também as colorações “profissionais”, que são direcionadas para salões de beleza.

As colorações de grande público geralmente são mais agressivas. São fórmulas mais baratas sem agentes hidratantes e sem a capacidade de selar os fios. Já as colorações profissionais tendem a ser delicadas e possuem ativos que realmente tratam os fios. Além disso algumas não possuem amônia. Mas qual a vantagem de não ter amônia? A amônia é uma substância que deixa o ph dos fios extremamente alcalino para que as cutículas se abram e seja possível depositar os pigmentos sintéticos. Só assim é possível mudar o tom dos fios. Quando uma coloração é isenta de amônia certamente tem uma outra substância para fazer esse papel. No caso da INOA (coloração da L´oreal) esse produto se chama metanolamina. Ela abre as cutículas como manda o protocolo mas de maneira menos agressiva porque não alcança um ph tão alto.

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